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Movie Buffs Go for the Guinness World Record for Movie Watching
MINNEAPOLIS, Mar 13, 2002 (ENTERTAINMENT WIRE) -- ACT II, a brand of ConAgra Foods, celebrated the first-ever ACT II(R) PopFest, a three-day movie event staged in Minneapolis March 1-3. At the event, movie buffs experienced their own form of stardom as participants had the chance to set a new Guinness World Record(TM) for continuous movie watching. And it appears a dozen lucky contestants will be on their way to the record books. Out of the original 34 contestants, 12 people lasted the duration, watching 28 movies for a total of 53 hours, 22 minutes. The prior Guinness World Record was 50 hours, 55 minutes and was set in Bangkok, Thailand, in February 2000.

Those seeking to set the new record had to stay awake for the entire event and watch every movie, from the beginning sequence to the final credits. The movie madness began March 1 at 9:30 a.m. and ran continuously until March 3 around 7 p.m. Five-minute breaks were allowed after each movie and a 15-minute break after every third movie. Throughout the weekend, a total of 585 pounds of ACT II popcorn was popped then consumed by movie buffs, who packed the theater around the clock.

Record-breakers received a year's supply of ACT II(R) Microwave Popcorn, and they will be featured on special packages of ACT II Microwave Popcorn. Pending approval, they also may receive recognition as the new record holders of the Guinness World Record for continuous movie watching.

ACT II is one of many ConAgra Foods brands. ConAgra Foods, Inc. (NYSE:CAG), is one of North America's largest food companies with a strong presence in consumer grocery as well as restaurant and foodservice establishments. ConAgra Foods' consumer brands include: Hunt's tomato products, Healthy Choice, Banquet meals, Armour meats, Bumble Bee tuna, Louis Kemp seafood, La Choy, Chun King, Lunch Makers, Knott's Berry Farm, Wesson, Country Pride, Blue Bonnet, Kid Cuisine, Parkay, Reddi-wip, Marie Callender's, Cook's ham, Butterball, Slim Jim, Eckrich, Chef Boyardee, Orville Redenbacher's, PAM cooking spray, Snack Pack puddings, Van Camp's, Peter Pan, Hebrew National, Gulden's mustard, Pemmican jerky, Swift Brown 'N Serve Sausages, Swiss Miss and many others. For more information, please visit us at www.conagrafoods.com. 

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